Posts Tagged ‘capitalism rules’

Why I love America: capitalism that cares

Saturday, 12 January 2013

TRUE STORY

To:  ConsumerRelations@cr.auntjemima.com

Imagine my surprise and horror when my 24 oz. Aunt Jemima syrup gently slipped from my fingers from a height of 2.8 feet, hit the tiled kitchen floor on its side and the base of the bottle CRACKED OPEN like a cheap piece of china, bleeding out in a huge puddle on the floor, a total loss. While it’s often true that we have to go too far to know our limits, I’m here to tell you, as VICTIM, that your plastic Aunt Jemima Syrup bottle–at least the batch with the bottle I got–was made to inferior specifications. On a scale of disappointment with 1 being a stubbed toe and 10 being an asteroid destroying earth, I’m rating this a 9. (It would have been a solid 10 had I been eating actual pancakes and not a breakfast burrito). A coupon, words of sympathy, a simple message to the effect that your otherwise fine company recognizes this problem and has people working around the clock to correct it, or any combination thereof, would be most appreciated. Thank You…

ONE DAY LATER

To: Meat

Thank you for sharing your recent experience with our Aunt Jemima Lite Syrup. We’re very sorry the bottle broke, and we apologize profusely for the inconvenience this caused. We’d never want to inconvenience or disappoint any of our consumers.

I’ve sent a full value coupon along with an additional coupon to compensate you for the inconvenience. Please look for them to arrive by mail in about a week.

We take pride in the quality of our products, and your satisfaction is most important to us. Therefore, I have shared your report with our quality assurance team for review. The information you thoughtfully provided from the packaging is very valuable to them as they complete this process.

We’d like you to know, we consider many factors when producing containers for our products. They must function easily, protect product quality, and hold down the cost to our consumers. The final selection is made on the basis of consumer convenience and product safety. With that in mind, you can understand why your feedback is so valuable to us.

Thanks, (Meat) for bringing this matter to our attention. We hope that you’ll remain a consumer of our products.

Diana
Quaker Consumer Relations
A Division of PepsiCo
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